Wednesday, 24 November 2010
Texual analysis of 'ATM Worldwide' magazine
'ATM' is a masthead and is always in the top left corner of every ATM magazine. it covers half the width of the front cover. I think they have done this so that you will never forget the name of the magazine. It is written in a special font which symbolises technology and a new era, which shows drum and bass, because of the technology in the genre drum and bass, for example turntables and mixers. Also drum and bass is a newer genre coming from the genre jungle. The way the to people are position on the front cover is to show who is a more respected drum and bass dj, because Hype is the person who is in the front and middle of the page. Hazard is in the background and is smaller in comparison to Hype. Also they put i shadow onto Hazards face. i think they did this to show that Hazard is in the shadow of Hype in the drum and bass world. When you first look at the front cover of ATM your eyes first look at Hype's eyes. Also Hype is one of the most well known drum and bass dj's and artist and is role models for many and so is Hazard, for people who listen to drum and bass and play it. ATM did this, to attract drum and bass fans and it would make them want to buy it, because it will have an interview with Hype and Hazard. If they had a dj who wasn't well known it wouldn't attract as many people.
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